Smart Marketing Decisions
Make smart and informed marketing decisions by using real-time marketing data on your different campaigns and channels. Spend money where you make money and ensure you are getting value from every marketing channel you are using.
Powerful marketing analytics
Powerful yet easy to understand marketing analytics to help you plan your budgets, forecast revenue and understand which marketing activities are positively impacting your business. Analyze results and KPI's so you can invest your money in what works for your business.
Measure, report and analyze campaigns
Easily associate revenue on different campaigns that allowed you to close the deal. No more trying to tie revenue to first or last campaign touch. Track all your marketing touches across your sales cycles and get the real picture as to which campaigns are generating revenue.
Prove marketing ROI
Automatically calculate and measure marketing ROI and KPI. Get the big picture from cost of acquisition, to number of sales qualified leads to number of opportunities closed by type, source and much more. Track ROI on all your marketing campaigns and channels (email marketing, social media, PPC...).
Touch point attribution
Multichannel marketers have to become a lot more sophisticated by doing more than allocating sales to the most recent customer interaction. Touch point attribution can help you understand the relative value of your different channels and gauge the success of marketing programs accordingly
