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  • lead nurturing

    Is your lead nurturing strategy optimal?

    By: Publipage

    Is your lead nurturing strategy optimal? An effective lead development is crucial for a successful B2B sale. ‘’Lead nurturing increases sales opportunities by over 20%.’’ ‘’Lead nurturing can help you create a relationship of trust with your buyer.’’ Since some of your leads won’t be […]

  • checklist

    Customer experience checklist

    By: Publipage

    Following is a checklist that will help you evaluate whether or not you have identified all important elements during the evaluation of your customer experience process. If you can answer ‘’yes’’ to all of these questions, you can consider having covered all elements. If that […]

  • Big data

    Demystifying Big Data: 3 myths on the subject.

    By: Publipage

    Big Data is certainly one of the driving trends of the last years. It is new, it is powerful, in short, everybody wants it. Right now. In fact, it is so new that the term has not yet been adopted on a regular basis by […]

  • From shefikaemarketing.blogspot.com

    The importance of personas in content marketing

    By: Publipage

    In the universe of content marketing, the notion of persona has become an essential vector in the development of campaigns and the understanding of the targets to achieve. The word “persona” refers to an archetype, a fictional character helping creators to represent a group of people […]

  • Success Keys

    Email marketing: 3 key elements for best campaigns

    By: Publipage

    How many emails do you receive per day? 100? 200? 1000? And among those, how many do you open? How many do you read? Much less than half to one-third? Do not worry: capturing and maintaining the attention of the reader is not an impossible mission. You simply have to apply good […]

  • From www.windowssearch-exp.com

    Do you maximise the use of your database?

    By: Publipage

    When building a database, the information that you store must be considered as the first raw material and not as an end in themselves. At a first glance, a list of names, addresses and telephone numbers is, generally, not much in itself. Incidentally, one is […]

  • checklist prior to mailing

    Checklist prior to mailing

    By: Publipage

    Marketing automation has transformed how we deal with data relating to our lists of potential clients (leads). Although relationship marketing is based on an idea diametrically opposed to that of cold solicitation, the endorsement of your recipients does not necessarily mean a response rate or […]

  • Facebook lance un

    Facebook launches a shopping space on its application

    By: Publipage

    Facebook continues its conquest of the digital world! In fact, Facebook recently announced the launch of a “shopping space” on its mobile application. This new addition will enable users to discover, share and buy local products online, without leaving the site! An audacious solution to connect brands and […]

  • internet_mrk

    Local Marketing: how to integrate it to your SME’s Internet strategy

    By: Publipage

    Are you of those who would like to know how local marketing can help you? If so, this article will answer many of your questions. First a reminder: local marketing (or proximity marketing) is a strategic process which regroups some specific tactics enabling you to deploy […]

  • automate

    Marketing automation: steps to follow for a successful campaign

    By: Publipage

    Marketing automation: do you know what this is? It is a process which consists of automating the performance of your marketing campaigns, thereby increasing the relevance and impact of these. Marketing automation is often used to support the launch of marketing content campaigns. Analyse the […]

  • avis clients

    Are you a SME? Here is local content your customers will love!

    By: Publipage

    Content marketing does wonders for any SME integrating this strategy to their marketing plan. Why? Because it informs the customer while addressing their specific, but especially local needs. Indeed, there is nothing greater than information for customers wanting to buy products near their home. However, […]

  • personnalise experience

    Why does personalising your customer experience does wonders for your sales figures?

    By: Publipage

    You know the average age of your clients? You are aware that the majority speaks French? While that may be great, you could find out so much more. Indeed, you may be missing out on opportunities because your customer experience has not been personalised yet. […]

  • what storytelling is

    3 stories to understand what ’storytelling’ is

    By: Publipage

    In our recent articles, we often mentioned how important content is in a content marketing strategy. Without an interesting and well-structured content, you won’t be able to reach your goals. That’s why today we’ll talk about storytelling. As a communication technique used to seduce, storytelling […]

  • experience-client-en

    Customer experience – How to think it, create it and automate it

    By: Alexandre Sagala

    Customer experience – How to think it, create it and automate it These days, the customer experience is a trendy term, and it should be. This is why I thought I would give you a few tricks to help you evaluate and facilitate the establishment […]

  • 02-06-2015 8-58-54 AM

    Expérience client event – Les Affaires

    By: Publipage

      Starting June 1st until June 3rd at the Théâtre Saint-James will be held the Expérience client event presented by Les Affaires. It will be possible to attend plenty of conferences over the course of the event including one given by Alexandre Sagala, Vice President, […]

  • alexandresagala

    The AQT Big Bang 2015, an event not to be missed!

    By: Publipage

        The AQT Big Bang 2015, an event not to be missed! It’s at the Fairmont le château Montebello location on May 14th that the Relationship marketing, acquisition strategies and efficient customer retention (in French) conference will be held by Alexandre Sagala, Vice-president, marketing […]

  • google-logo1-1024x512

    What is Google’s April 21st update impact on your digital presence?

    By: Alexandre Sagala

          Google recently announced that April 21st will witness a major algorithm deployment. That new update will only affect mobile search. These changes should bring two important benefits for search engines users. Increase of the number of mobile optimized web sites.   Following […]

  • facebook audience

    FACEBOOK CUSTOM AUDIENCES

    By: Alexandre Sagala

    Have you ever thought of the possibility to reach your clients or newsletter subscribers on Facebook? Does the idea of interacting and proposing offers to them on  social media seem interesting? Well good because there’s an option accessible on the popular platform  called ‘’Custom Audiences’’. […]

  • multicanaux en

    THE INFORMED CONSUMER AND MULTI-CHANNEL MARKETING

    By: Alexandre Sagala

    The relationship between consumers and merchants has greatly evolved during the past few years. A consumer’s experience in a store in 2014 may well have started earlier than the moment they reach a shop’s doorstep. The customer is now in total control and is far […]

  • landing page anatomy

    The perfect landing page anatomy

    By: Alexandre Sagala

      Whether you are looking to increase your sales or acquire new prospects, the landing page you present to your visitors is a highly effective tool to promote a particular product or  service while targeting a specific audience. The  increasing number of online transactions made […]

  • arbre-online-mark

    4 Ways To Improve Your Site’s SEO

    By: Alexandre Sagala

    The importance of a fully functional website relies mostly on a performing organic SEO strategy. To ensure your website gets a high ranking on search engines, you must cope with the constant changes performed by Google’s algorithms. It is obviously impossible to constantly track every […]

  • pointage prospect

    How to introduce lead scoring in your marketing strategy.

    By: Alexandre Sagala

      PUBLITRAC relational marketing platform users can benefit from many tools allowing lead segmentation and in depth knowledge on those particular leads. With PUBLITRAC, you can assign a score to all of your leads’ consumer behaviors, which will help you focus your efforts on the […]

  • friends

    5 ways to involve your employees in your social media strategy

    By: Publipage

    It is no surprise that most of your employees are often connected on many different social media websites and are even active on them during working hours. Their interest and ease in sharing content could be extremely beneficial to you, provided that you involve them […]

  • Developpement-web-ecommerce-mobile

    How to optimize your logo for the web

    By: Publipage

      Your business logo is certainly one of the most important key elements of your marketing strategy. Everywhere you ensure your business presence, your logo will stand out as your company’s face and present your colours and values to potential customers. An efficient logo will […]

  • facebooklogo1-300x168

    Improve your business Facebook page with Facebook Insights

    By: Publipage

    There is no need to mention the importance of social media as part of your marketing strategy anymore. Ensuring your online presence and interacting with your customers and prospects will give your company a great visibility and Facebook understands this very well. However, if you […]

  • optimiserinfolettre

    How to optimize your Newsletter

    By: Alexandre Sagala

    The newsletter is one of the most commonly used email initiatives by companies to get in touch with their customers. Despite this, a lot of them present some weaknesses. This is a guide that will help you evaluate your own newsletter and bring the necessary […]

  • googlemybusiness

    4 fullproof ways to increase sales for your local business with Google

    By: Publipage

    So you want to boost your online presence? Good because I’ve outlined some tools that are vital to strengthening your relationship with Google. Consider these because your website needs supplements to help gain traffic and these recommendations will help you achieve just that.  1. Set […]

  • Article-de-blog

    5 ways to optimize your company’s social networking

    By: Publipage

    The greater benefit of social networking, unlike any other media, is its bidirectional communication. The use of platforms such as Facebook or Twitter is constantly increasing. Therefore, it is required to ensure the presence of your business on them. In addition to strengthening the commitment […]

  • maj_produit_2014

    PRODUCT UPDATE July 2014

    By: Publipage

    PRODUCT UPDATE July 2014 What’s new with PUBLITRAC? Our team is continuously working on improving the PUBLITRAC user experience. New updates are done every month. These changes are an integral part of PUBLITRAC’s continuous improvement strategy. We aim to be at the forefront of relational […]

  • Loi C28

    TWO NEW LAWS TO TAKE INTO ACCOUNT

    By: Publipage

    July 1st marked the introduction of Bill C-28 which will govern electronic communications. If your company uses mass emailing as a marketing tool, these laws apply to you.   http://affaires.lapresse.ca/portfolio/gestion-pme/201406/30/01-4780013-deux-nouvelles-lois-dont-il-faut-tenir-compte.php (French content only).  

  • fb6-300x130

    The pros and cons of using Facebook login on your website

    By: Alexandre Sagala

      If you are often on the web, you will inevitably have come in contact with a website or web application offering you the possibility to log in using your Facebook profile. This functionality is called Facebook Login (https://developers.facebook.com/docs/facebook-login/v2.0) What is Facebook Login Facebook Login […]

  • Automatisation-marketing

    FIVE MARKETING AUTOMATIONS TO IMPLEMENT

    By: Publipage

      «Nurturing» Campaigns Nurturing campaigns allow you to communicate with your customers/prospects regularly and effectively.  Among other things, they allow you to send relevant information at an appropriate time taking into account the profiles (actions + demographic information) of your prospects/customers. Nurturing campaigns, when well […]

  • referencement local

    Why Local SEO Matters

    By: Publipage

      The way people use the internet is constantly changing.  New mobile technologies have emerged that make it easier for us to stay connected at all times. Being able to be connected from anywhere, and at any time, has been changing the way people use […]

  • courriels adaptatifs

    Tips for creating responsive emails

    By: Publipage

    Why should you create a responsive email? Your goal when sending out an email to your mailing list is to generate as much interest as possible. The only way to generate interest is to make sure your email is easily accessible by your users. Would […]

  • 12-05-2014-9-52-35-AM

    Publipage : A successful transformation

    By: Publipage

    The business activities focused, formerly, on the advertising placement directory. However, at Publipage, a change took place over the last four years ; a turn to the web. In fact, our company is now forging a place in the field of interactive marketing. The key […]

  • nospam C28

    NEW COMPLIANCE RULE BILL C-28

    By: Alexandre Sagala

      The new Canadian anti-spam legislation, C-28, raises many questions. It is called upon to react to any type of commercial communication sent by email. It will be implemented on July 1st, 2014, in order to protect the privacy of Canadians against unsolicited emails by […]

  • logo Publitrac

    PUBLITRAC Introduces Multiple-Value Fields

    By: Publipage

    PUBLITRAC subscribers will now have the option of creating multiple-value fields. Though users have long had the option of creating custom fields to personalize lead profiles and list management, multiple-value fields will now simplify the field creation process by grouping multiple-values in a single field. […]

  • email-gmail

    How the New Gmail Inbox will Affect Your Email Marketing

    By: Alexandre Sagala

      If you or your company does not use Gmail regularly, here’s the topic of the day: in late May, Google announced the update of its Inbox. It will now be divided into different sections, notably a “Main” section, “Social Networks” and “Promotions”.   Henceforth, […]

  • logo Publitrac

    PUBLITRAC update February 2014

    By: Alexandre Sagala

    Our team is continuously working on improving the user experience PUBLITRAC. PUBLITRAC update New updates are done every month. These changes are an integral part of PUBLITRAC’s continuous improvement strategy. We aim to be at the forefront of relational marketing specialists’ needs, and to offer […]

  • Lead-Generation-4-300x225

    10 Ways to Grow Your Database

    By: Alexandre Sagala

    One of the most important aspects of digital marketing is to always think about ways to increase the number of contacts and emails in your database. Without a database, the scale and efficiency of your marketing initiatives are greatly limited. Here are thus ten ideas […]

  • E-mail concept on white background. Isolated 3D image

    5 Reasons Why You Should Not Buy Email Lists

    By: Alexandre Sagala

    Not a week goes by without me being asked “Do you sell email lists?” or “Do you know where I can buy an email list?” My answer is simple: “Never buy an email list”. As tempting it may be to rapidly increase your list of […]

  • download-1

    Optimize Email Calls-to-Action in 3 Simple Steps

    By: Publipage

    In order to optimize your email’s calls-to-action, your first order of business will be to articulate the desired action in simple, coherent and compelling terms –“actionable language”. Whenever possible, employ tested and true calls-to-action such as “Subscribe” or “Order” which users are likely to be […]

  • TDD

    Test Driven Development (TDD)

    By: Publipage

    Companies often ask themselves: – Despite hundreds of hours of analysis, a perfect design and impeccable architecture, why is our code unable to evolve? Why does the list of bugs continue to grow every day? The question I always ask is: – Do you test […]

  • courriel-affichage-mobile

    6 tips for impeccable email display on mobile phones

    By: Publipage

    In light of the fact that more and more users now read their emails from a smartphone, businesses today must ensure their emails display impeccably when viewed from a mobile phone. To achieve this, it is imperative that emails be designed according to mobile display […]

  • logo Publitrac

    PUBLITRAC Update December 2013

    By: Alexandre Sagala

      PUBLITRAC update Our team is continuously working on improving the user experience PUBLITRAC.. New updates are done every month.. We hope these changes will help increase your productivity.     Dynamic Content Section Creating dynamic content has never been this simple.. Our new interface […]

  • email_marketing_250

    Gmail modifies the display of images in emails

    By: Alexandre Sagala

    Though this is welcome news from Gmail this holiday season, for who is this Christmas gift really intended? From now on, emails opened from Gmail will automatically load images. In the past, users had to click on the “Display images below” link to display an […]

  • Contenu-dynamiqueENG

    PUBLITRAC & Dynamic content

    By: Publipage

    PUBLITRAC is renewing its dynamic content interface. Whether you have used dynamic content software in the past or not, PUBLITRAC has the solution to streamline your newsletter customization process. Our new dynamic content interface will allow you to customize your newsletter in a few clicks. […]

  • marketing multicanals

    Multichannel Marketing

    By: Alexandre Sagala

    Multichannel marketing is currently a fashionable marketing term and with good reason.  Multichannel marketing is a new marketing dimension that takes emerging realities of this field into consideration. What is multichannel marketing? Multichannel marketing focuses on the strong synergy of several marketing channels.  The goal […]

  • download

    The New Google Places Dashboard: 5 Major Changes to Listing Management

    By: Publipage

    As of August 6th 2013, Google has been rolling out the new Places for Business dashboard to users across Canada. Though greeted with mixed reviews, the new dashboard addresses a number of long-standing issues, such as unstable listing information and edit delays. Many issues do […]

  • google-hummingbird-algorithm1

    Hummingbird: The new Google algorithm

    By: Publipage

    Last month, Google launched their new algorithm called ‘’Hummingbird’’ operated by their browser. This algorithm emphasizes essentially on the speed of the interpretation of complex requests. It is active in more than 90% of executed requests on the search engine. Know however, that Panda and […]

  • image-300x300

    The Underappreciated Transactional Email

    By: Alexandre Sagala

    Email marketing is part of the relational marketing arsenal of many businesses in North America, especially in the retail industry. Many use it with great success and others a little less successfully. Most of these businesses focus on producing monthly promotional campaigns and issuing newsletters […]

  • tricky2

    3 Tricky Email Marketing Practices and How to Master Them

    By: Publipage

    Some email practices are fool-proof; others require a deft touch to unlock their full potential. Though tricky, these are not necessarily advanced practices. Follow the recommendations below and deliver a message which makes the right impression. 1. The Bilingual Email As an online advertiser, consider […]

  • anatomy-of-email

    The anatomy of a perfect email

    By: Alexandre Sagala

    Pre-header and header The pre-header is the first section your recipient will see. It must contain your main marketing message. The purpose of this section is to catch the recipient’s attention. The header itself should include your brand elements and your logo. It should be […]

  • email_marketing_250

    Marketing by email: Quantity versus Quality

    By: Publipage

    I’m not teaching you anything new when I say that email campaigns are essential for a marketing strategy with emphasis on customer relations. Not only can they boost your data base, but they can also inform and attract your customers as well as increase their […]

  • email symbol on row of colourful envelopes

    4 Ways to Use the Birthday Email to your Advantage

    By: Publipage

    This type of email is particularly suited to businesses looking to diversify their email marketing strategy. If you’re looking for ways to interact with your leads, customers and contacts in a new way, birthday emails may just be the solution you are looking for. While […]

  • email-marketing-javalidigital.com_.br_1

    10 Reasons Your Business Should Switch to Behavior-Based Email Marketing

    By: Alexandre Sagala

    Email campaigns come in all shapes and sizes; unfortunately, they are not all created equal. Behavior-based email marketing has emerged as one of the most effective forms of email marketing of the decade. See below the advantages of behavior-based email marketing and how your business […]

  • logo Publitrac

    PUBLITRAC update july

    By: Alexandre Sagala

    PUBLITRAC update Our team is continuously working on improving the user experience PUBLITRAC. New updates are done every month. We hope these changes will help increase your productivity.   Report Section Email Reports now feature an email’s SPAM rate. Users will now have the opportunity […]

  • MobileEmailMarketingIcon

    Mobile email marketing

    By: Alexandre Sagala

    Here are some design tips for your mobile email campaigns. In recent years, smartphone sales have increased significantly as have the number of people reading their emails on their phones. How often do you think your emails are read on a cell phone? It’s time […]

  • blogue3

    Don’t underestimate the value of a blog!

    By: Publipage

    Companies too often consider blogging an expensive activity. The time invested –a rare and priceless commodity for businesses– is worthwhile if we linger on the importance of the expected benefits. Expected benefits Gain the loyalty of your readers by creating in-depth content which will enable […]

  • quality-score

    3 Reasons to Improve Your Quality Score

    By: Publipage

    It can be easy to overlook the Quality Score of your Adwords campaigns in favor of performance metrics such as clickthrough rate and conversions. But did you know that your Quality Score has a direct impact on these performance metrics? Your Quality Score estimates the […]

  • Email_Icon1

    Behavioural marketing: Increase the relevance of your emails

    By: Alexandre Sagala

    One of the marketing challenges of today is producing a message that resonates with your customers or prospects. They are inundated with advertisement, sales messages and phone calls both at home and at work, which makes it difficult for them to listen to and focus […]

  • local-seo-map1

    Google Places: an essential tool for your business

    By: Publipage

    In 2013, Google Places is more than essential for businesses who hope to make local promotions on the Internet. Conscious of the traditional media popularity decline, businesses must redirect their efforts towards solutions that meet the constantly growing technological reality. Optimize the Google Places page: […]

  • Content-Strategy

    3 Principles of Content Strategy

    By: Alexandre Sagala

    During an SEO Camp conference I attended in Montreal a few weeks ago, a consultant called out the term SEO as having become no more than a buzzword of which few have a concrete understanding. He instead preferred to speak of content strategy. Although in many ways this distinction […]

  • Twitter1

    Social Media Facts and Figures

    By: Publipage

    Each social media platform has its set of marketing strengths. Are you familiar with the statistics of each? See our facts and figures and ensure that your company is tapping into each potential market.

  • springclean-300x155

    Spring cleaning for your email marketing: 5 pointers to help you improve

    By: Alexandre Sagala

    Spring often brings a sense of renewal and the need for a clean-up. Why not take this chance to do the same for your marketing by email? Here is a list of 5 things you can do. 1.            Capture email addresses as quickly as possible […]

  • mistake

    5 Common Online Marketing Mistakes

    By: Publipage

    Though successful online marketing depends on a combination of factors, its basic principles are rather simple. Avoid the following traps and you’ll be laying the foundations of your business’ online success. Underestimating Cost It’s a common impression that all things online are basically free, especially […]

  • ArrowTarget

    Behaviour based email marketing

    By: Alexandre Sagala

    Email marketing has seen its fair share of success in the last couple of years. It has been one of the choice tools for internet marketers to reach and talk to their customers and prospects. However, for some internet marketers, email campaigns have been losing […]

  • featured-image_-blogue-09-04-2013

    Mobile Evolution

    By: Publipage

    Do you know how Canadians use their smartphones? By 2014, users are expected to do more online browsing from their mobile phones than from their desktop.

  • google-can-read-your-website

    Can Google read your website quickly?

    By: Publipage

    You are online with a design and content that targets your segment of the market. You know you’ve worked on setting up the right elements to attract new prospects and cultivate customer loyalty. In addition, you’ve worked in SEO (search engine optimization) principles to insert […]

  • facebook-promoted-posts11

    Increase your Reach on Facebook with Promoted Posts

    By: Publipage

    Facebook’s promoted posts offer businesses the chance to display ads right in users’ newsfeed.  The basic premise consists in defining a promotion budget for one of your Facebook posts, and in turn Facebook will display your post across users’ newsfeeds. You’ll have the option of […]

  • cool

    Identify and maximize your mobile site potential

    By: Publipage

    In recent years, much energy has been deployed on the development of web products for both desktop and laptop computers.  The extension to a mobile device didn’t appear to be a promising avenue.  Browsing the web was painful, telecommunication providers controlled access on the web […]

  • mobile-tablet-ads-

    Mobiles and tablets: Use and adapted advertising

    By: Publipage

    With the increasing penetration of mobile devices such as smartphones and tablets, it is time for all to integrate and diversify their promotional methods on Internet. Smartphones and tablets must now be programmed into your plans for each of your promotional tactics for your products […]

  • Postman rivalery - Mail delivery

    Email Design and its Constraints

    By: Publipage

    Email is an effective way to reach your clients or prospects. However, one must know how to stand out amongst the overabundance of emails the latter receive. It is therefore necessary to successfully design a relevant email that will deliver its message before ending up in […]

  • Facebook-Page-Best-Practices

    5 Easy Steps to a Successful Facebook Contest – Part 2

    By: Publipage

    Part 2 of the series: 5 Easy Steps to a Successful Facebook Contest Once your contest has been thought out and designed, it’s time to start thinking about your reach. How will you get the word out? How will you keep attracting new users on week […]

  • tendance-marketing-web

    THE 5 MAIN WEB MARKETING TRENDS of 2013

    By: Alexandre Sagala

    2013 will benefit both the continued emergence of the web as well as the marketing with which it is affiliated. Continuing their 2012 growth, mobile marketing, privacy protection, social media, user interaction and video display will be at the heart of web marketing trends this year. […]

  • human with envelope

    Drive email marketing relevance

    By: Alexandre Sagala

    Email marketing has to be one of the oldest and still most widely used online marketing tactics. Email has a lot of advantages: almost everyone has an email, it is easy to use and understand and many more. However, these advantages are also the reason why […]

  • Landing-page

    5 Tips for an Effective Landing Page

    By: Alexandre Sagala

    Whether you’re looking to increase sales or acquire new prospects, a landing page is an efficient tool to promote a product or service to a targeted audience. Unlike your business’ website, which provides a large volume of information, a landing page is a single page […]

  • blue-ribbon-logo2

    5 Easy Steps to a Successful Facebook Contest – Part 1

    By: Publipage

    It’s no secret that the growing importance of social media has dramatically redefined B2C branding and overall marketing strategies. While all company pages on Facebook do acquire fans passively to some extent, limiting your business’ Facebook presence to just that –a page with occasional company […]

  • facebook-like-icon

    Four ways to optimise your cover picture on Facebook

    By: Publipage

    Since the Facebook profiles have transitioned to Timeline, each profile displays at the top of the page, above the profile picture, a “cover picture”. This picture which occupies the complete width of the page attracts attention, provides color and makes it possible for you to […]

  • CASL-consent

    Canadian Anti-Spam Law Explained

    By: Alexandre Sagala

    The Canadian Anti-Spam Law (CASL) C-28 will become official in Canada early 2013. This new bill will affect commercial emails that are sent or read in Canada. The official description of the Bill c-28 is available on the Industry Canada website Experienced email marketers have been used […]

  • Apple-Maps-Vs-Google-Maps2

    Apple Plans versus Google Maps, The Rush Toward Geolocalization

    By: Publipage

    September 21st, 2012, Apple revolutionized the world of smartphones with its launch of the iPhone 5 and its brand new IOS6 operating system Alongside the usual series of updates, the new iPhone’s biggest change is summed up in the launch of Apple Plans, which replaces […]

  • Optimize-Conversions

    How to Determine an AdWords Budget – Part 3: How to Optimize Conversions in AdWords

    By: Publipage

    When optimizing conversion in AdWords, there are multiple factors to consider. I like to approach this challenge by asking simple questions of who, when, where and why: Who are your customers? What do you know about them and how they interact with your company’s website […]

  • pay-per-click-advertising

    How to Determine an Adwords Budget – Part 2: How to Determine Cost Per Click in Adwords

    By: Publipage

    When determining cost per click in Adwords, you should take into account two important factors: The maximum amount you are willing to invest per sale, while ensuring acceptable profit margins (cost per conversion) The average conversion rate of your site The objective is to set […]

  • AL-reviews1

    4 Marketing Opportunities Google+ Local Reviews Provide

    By: Publipage

    1. Better Ranking Washington-based start-up Bizible conducted a study last year whose findings suggested that Google+ Local listings with 5 or more reviews often ranked higher than other listings. What’s more, eye-tracking studies consistently suggest that top-ranking listings with reviews garner the most visual attention […]

  • Not-Provided-Google-Analytics

    Red Herring: How to Determine the Content of (Not Provided) Keywords

    By: Publipage

    This is not a new phenomenon in your Google Analytics account. If you analyze your results and especially your keywords, you may have noticed the phrase ‘(not provided)’ in your account since the month of March.  Where does it come from? Google now gives its […]

  • Visibilite-web-google1

    3 Ways your Google Listing Can Provide your Business with Prime Google Real-Estate

    By: Publipage

    1. Above the fold results Google Places –Google+ Local to users– provides a truly exceptional opportunity for first page visibility in search results. As an online listing, it provides businesses with a straightforward and standardized presence. Unlike online directories, however, Google Places results are integrated […]

  • oeil-multicolor

    How to Optimize Your Logo on the Web

    By: Publipage

    A logo is certainly a key element of the brand image of any business. Not only will it be used for your print communications, but it will also be used to brand your online presence: your website, Google Places listings, social media, etc. It is […]

  • tauxrebond-conversion1

    5 Steps to Improving Your Bounce Rate

    By: Publipage

    While bringing traffic to your website is crucial, retaining and maximizing time spent by a user on your site is even more important. We tend to minimize the impact of bounce rates on both traffic and conversions, yet it is an important indicator of the […]

  • adwords-budget

    How to Choose an AdWords Budget – Part 1: Optimization Volume

    By: Publipage

    AdWords Budget Selection – making the right decision Choosing an appropriate budget is one of the first step to setting up a campaign on Google AdWords. While it may seem like a straightforward decision, it actually involves a significant amount of analysis, research and understanding. […]

  • Local-Logo

    3 Ways in Which the Launch of Google+ Local Will Affect Your Business’ Local SEO

    By: Publipage

      Noticed a display change on your business’ Google Places page? That’s because formally speaking, Google Places for Business no longer exists. Local searches on Google are now supported by Google+ Local, a platform which integrates users’ Google+ profiles and circles into search activity. Promoting […]

  • computer

    Google’s New Adwords for Video gets Rolled Out

    By: Publipage

    Google’s recent announcement that they will be rolling out Adwords for video on YouTube represents a massive new opportunity for advertisers wanting to grab the attention of video watchers. With the rate of consumers switching over from their cable or satellite TV to online sources […]

  • maintaining-control-google-places

    Maintaining Control of your Business’ Google Places Pages

    By: Publipage

      Beginning in October of last year, Google began implementing automatic updates on its Google Places pages –regardless both of the accuracy of these updates and of the ownership of these pages. As those of us using Google Places to represent our business know, you […]

  • 12-05-2014-9-52-35-AM

    Publipage acquires a marketing automation platform

    By: Alexandre Sagala

    Publipage, a Quebec based company and leader in online marketing and print medias acquired Alsamarketing, a marketing automation software vendor. Founded in 1996, Publipage has built medias strategies adapted to their customers needs and in tune with the various changes in the industry. In the […]

  • khashayar20100824150325343

    How To Avoid Email Fatigue

    By: Alexandre Sagala

    How To Avoid Email Fatigue – Create Pertinent Emails Email is a great tool for marketers; it’s cheap, it can be monitored, and recipients can take actions right away.  But online marketers are challenging a huge problem: email fatigue.  Reports show that around 90% of […]

  • marketing

    Marketing Automation Limits and Possibilities

    By: Alexandre Sagala

    Functionality The concept of marketing automation has been around for a few years now, but there is still confusion about the potential and limits of this technology. Basically, Marketing Automation solutions offer three things (most tools offer a lot more features but in general the value […]

  • tricky2

    5 reasons you should use Marketing Automation

    By: Alexandre Sagala

    “70% of prospect that come on your website will end up buying sometime etiher from you or your company” You better make sure you have a way to understand buyer behaviors and nurturing them/educating them as to why your company/product is better. Companies that do […]

  • beginners-balancing-bike

    Marketing automation – 10 tips for beginners

    By: Alexandre Sagala

    Introduction Marketing automation can be extremely useful for your business. If you manage it correctly and have the right processes in place you can drive revenue and generate quality leads in a very efficient way. However marketing automation solutions offer a lot of different functionality […]

  • b2b

    The new B2B marketing- Are you ready?

    By: Alexandre Sagala

    In the last 10 years B2B marketing has changed dramatically. With the advent of social media and digital communications B2B marketing went through and is continuing to go through dramatic changes. The balance of power is shifting from the vendor to the buyer. Push marketing […]

  • adwords-budget

    5 Tips for Increasing Your Online Conversions

    By: Alexandre Sagala

    Your business probably spends a good deal of time and money on driving people to your website using different marketing channels (social,PPC…). Having massive amounts of visitors every day is good but if you cant convert them into customers then whats the value in that? […]

  • nurturing (1)

    Lead nurturing secrets revealed!

    By: Alexandre Sagala

    Secrets? Collection of best practices would be more appropriate. Nothing stays secret on the Internet for long. Enough rambling, on to the good stuff. How do I get my lead nurturing campaigns as efficient as possible and avoid making too many mistakes? The first thing […]

  • 1189865282_Email-Hosting

    5 questions that will double your email response rates – Takeaways

    By: Alexandre Sagala

    Leadsloth posted a very interesting video on their blog on 5 questions that will double your email response rates Here are my key takeaways: Readers ask themselves different questions when confronted with en email 1 – Who is the email from? From address needs to […]

  • Automatisation

    How Marketing automation can help SMB

    By: Alexandre Sagala

    As a marketing automation solution vendor and SMB ourselves we know the daily reality of running a business. Tons of things to do not enough time to do everything, especially on the marketing side. You need to coordinate your different marketing initiatives, stay on top of your […]

  • 2889870211_90265821a2

    Top 5 B2B Marketing Blogs to Follow

    By: Alexandre Sagala

    Our list of Top 5 B2B marketing blogs that we think are worth following. Here they are in no particular order The Funnelholic – Great overall blog with very good marketing automation content B2B Lead generation blog – If you don’t subscribe to this one […]

  • ArrowTarget

    6 Easy Steps to Double B2B Conversions

    By: Alexandre Sagala

    Improving your B2B conversions is what its all about when doing online B2B marketing. You can generate thousands of visits to your websites and your landing pages but if you can’t convert them to customers it’s worth nothing. So for the next few weeks I […]

  • AL-reviews1

    Does Your Marketing Automation Have Support?

    By: Alexandre Sagala

    Customer support and implementation services tend to get lost in the shuffle for marketing automation features and benefits.  After all, most marketing automation solutions spend a lot of time and energy touting exciting promises like….

  • simplify2

    Simplify Process to Double B2B Conversions

    By: Alexandre Sagala

    This is part 1 of the series: 6 Easy Steps to Double B2B Conversions You work hard and invest money to drive visitors your different landing pages with the hopes of converting them. Alas you aren’t getting the conversions you hoped for. Online visitors are […]

  • 2008-10-17-testing

    Test and Test Again to Increase Web Conversions

    By: Alexandre Sagala

    This is part 2 of the series: 6 Easy Steps to Double B2B Conversions Why should you test? I know this point is mentioned in every blog post dealing with increasing web conversions but somehow some marketers still do not test their marketing initiatives. Whether […]

  • nurturing (1)

    Lead Nurturing – How to Develop a Solid Process for B2B Lead Management

    By: Alexandre Sagala

    Just wrote a guest post Lead Nurturing – How to Develop a Solid Process for B2B Lead Management on the Webbiquity blog. Blog post deals with lead nurturing planning and execution steps that will guide you through creating a fully working lead nurturing campaign that […]

  • nurturing (1)

    Lead Nurturing Map

    By: Alexandre Sagala

    This is part 3 of the series: 6 Easy Steps to Double B2B Conversions Nurture your prospects Effective lead nurturing is crucial to successful b2b marketing. 95% of the prospects visiting your website today are there for research, but as many as 70% of them […]

  • From Shutterstock.com

    Lead scoring for increased conversion rates

    By: Alexandre Sagala

    This is part 4 of the series: 6 Easy Steps to Double B2B Conversions Lead scoring for increased conversion rates With the constant pressure on marketing departments to provide leads to sales the natural tendency is to push all leads directly to sales with little or […]

  • personnalise experience

    Who else wants more quality prospects?

    By: Alexandre Sagala

    This is part 5 of the series: 6 Easy Steps to Double B2B Conversions Who else wants more quality prospects? One of the challenges in internet marketing is ensuring you are gathering accurate prospect information from your various marketing initiatives. How many times have you tried to reach […]

  • adwords-budget

    7 Marketing Automation Trends

    By: Alexandre Sagala

    Marketing automation is one of the fastest growing segments in the CRM market, especially in the B2B space. Features such as lead generation and nurturing are critical in helping B2B companies with longer sales cycles. However, it wasn’t that long ago that people weren’t even […]

  • lead-generation

    B2B Lead generation trends to watch in 2011

    By: Alexandre Sagala

    Here are my top B2B lead generation trends to watch in 2011. In 2011 B2B Marketers will: 1. Continue increasing their spending on online marketing activities (content creation, blog, SEO, email marketing and paid search) and will decrease spending on their offline initiatives (direct mail, […]

  • Email_Marketing_Metrics_-_2010_-_MarketingSherpa_fr

    Essential Email Marketing Metrics in 2011

    By: Alexandre Sagala

    In a recent email metrics survey published by Marketing Sherpa Clickthrough rate (92%) is still the top tracked email metric measured by organisations. Followed closely by Open rate (90%) and Delivery rate (81%). In my opinion, these are all valid and extremely important metrics to measure […]

  • tricky2

    Marketing Automation for SMBs: 7 Benefits of Automation Solutions

    By: Alexandre Sagala

    We published an article on demandenreport.com discussing ways SMB can use marketing automation to improve their results. Here is an excerpt Time and cash management are two key challenges that SMBs face each and every day.  Finding ways to maximize these resources is crucial to the […]

  • lead-generation

    CRM Integration in Marketing Automation

    By: Alexandre Sagala

    Software Advice has  posted an excellent article on The Importance of CRM Integration in Marketing Automation on their blog. They make valuable points in the article. Topics covered: The basics The Technology Taking Your Integration To The Next Level 10 questions you should ask when […]

  • adwords-budget

    Top 4 Benefits Gained from Adopting Marketing Automation

    By: Alexandre Sagala

    Here are the Top 4 Benefits Gained from Adopting Marketing Automation. There are plenty more but in our minds these are the ones that will really help your business thrive. Improved follow-up to all new leads. Implementing an automated lead response process via marketing automation […]

  • pointage prospect

    7 Steps to Effective Lead Scoring

    By: Alexandre Sagala

    Lead scoring can seem daunting at first but will become invaluable in your quest to generate sales qualified lead. We all know that lead aren’t created equal and that most web  visitors downloading case studies and whitepaper are not ready to buy. So how do […]

  • Increasing Online Conversions Is as Easy as 1, 2, 3, 4, 5

    By: Alexandre Sagala

    We published an article on MarketingProfs DailyFix discussing ways businesses can increase online conversions. Here is an excerpt Your business probably spends a good deal of time and money on driving people to your website using different marketing channels. Now, having massive amounts of visitors […]

  • lead nurturing

    Is your lead nurturing strategy optimal?

    By: Publipage

    Is your lead nurturing strategy optimal? An effective lead development is crucial for a successful B2B sale. ‘’Lead nurturing increases sales opportunities by over 20%.’’ ‘’Lead nurturing can help you create a relationship of trust with your buyer.’’ Since some of your leads won’t be […]

  • checklist

    Customer experience checklist

    By: Publipage

    Following is a checklist that will help you evaluate whether or not you have identified all important elements during the evaluation of your customer experience process. If you can answer ‘’yes’’ to all of these questions, you can consider having covered all elements. If that […]

  • Big data

    Demystifying Big Data: 3 myths on the subject.

    By: Publipage

    Big Data is certainly one of the driving trends of the last years. It is new, it is powerful, in short, everybody wants it. Right now. In fact, it is so new that the term has not yet been adopted on a regular basis by […]

  • From shefikaemarketing.blogspot.com

    The importance of personas in content marketing

    By: Publipage

    In the universe of content marketing, the notion of persona has become an essential vector in the development of campaigns and the understanding of the targets to achieve. The word “persona” refers to an archetype, a fictional character helping creators to represent a group of people […]

  • Success Keys

    Email marketing: 3 key elements for best campaigns

    By: Publipage

    How many emails do you receive per day? 100? 200? 1000? And among those, how many do you open? How many do you read? Much less than half to one-third? Do not worry: capturing and maintaining the attention of the reader is not an impossible mission. You simply have to apply good […]

  • From www.windowssearch-exp.com

    Do you maximise the use of your database?

    By: Publipage

    When building a database, the information that you store must be considered as the first raw material and not as an end in themselves. At a first glance, a list of names, addresses and telephone numbers is, generally, not much in itself. Incidentally, one is […]

  • checklist prior to mailing

    Checklist prior to mailing

    By: Publipage

    Marketing automation has transformed how we deal with data relating to our lists of potential clients (leads). Although relationship marketing is based on an idea diametrically opposed to that of cold solicitation, the endorsement of your recipients does not necessarily mean a response rate or […]

  • Facebook lance un

    Facebook launches a shopping space on its application

    By: Publipage

    Facebook continues its conquest of the digital world! In fact, Facebook recently announced the launch of a “shopping space” on its mobile application. This new addition will enable users to discover, share and buy local products online, without leaving the site! An audacious solution to connect brands and […]

  • internet_mrk

    Local Marketing: how to integrate it to your SME’s Internet strategy

    By: Publipage

    Are you of those who would like to know how local marketing can help you? If so, this article will answer many of your questions. First a reminder: local marketing (or proximity marketing) is a strategic process which regroups some specific tactics enabling you to deploy […]

  • automate

    Marketing automation: steps to follow for a successful campaign

    By: Publipage

    Marketing automation: do you know what this is? It is a process which consists of automating the performance of your marketing campaigns, thereby increasing the relevance and impact of these. Marketing automation is often used to support the launch of marketing content campaigns. Analyse the […]

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