Search results for: lead nurturing

  • lead nurturing

    Is your lead nurturing strategy optimal?

    By: Publipage

    Is your lead nurturing strategy optimal? An effective lead development is crucial for a successful B2B sale. ‘’Lead nurturing increases sales opportunities by over 20%.’’ ‘’Lead nurturing can help you create a relationship of trust with your buyer.’’ Since some of your leads won’t be […]

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    Lead nurturing secrets revealed!

    By: Alexandre Sagala

    Secrets? Collection of best practices would be more appropriate. Nothing stays secret on the Internet for long. Enough rambling, on to the good stuff. How do I get my lead nurturing campaigns as efficient as possible and avoid making too many mistakes? The first thing […]

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    Lead Nurturing – How to Develop a Solid Process for B2B Lead Management

    By: Alexandre Sagala

    Just wrote a guest post Lead Nurturing – How to Develop a Solid Process for B2B Lead Management on the Webbiquity blog. Blog post deals with lead nurturing planning and execution steps that will guide you through creating a fully working lead nurturing campaign that […]

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    Lead Nurturing Map

    By: Alexandre Sagala

    This is part 3 of the series: 6 Easy Steps to Double B2B Conversions Nurture your prospects Effective lead nurturing is crucial to successful b2b marketing. 95% of the prospects visiting your website today are there for research, but as many as 70% of them […]

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    Lead scoring for increased conversion rates

    By: Alexandre Sagala

    This is part 4 of the series: 6 Easy Steps to Double B2B Conversions Lead scoring for increased conversion rates With the constant pressure on marketing departments to provide leads to sales the natural tendency is to push all leads directly to sales with little or […]

  • Automatisation-marketing

    FIVE MARKETING AUTOMATIONS TO IMPLEMENT

    By: Publipage

      «Nurturing» Campaigns Nurturing campaigns allow you to communicate with your customers/prospects regularly and effectively.  Among other things, they allow you to send relevant information at an appropriate time taking into account the profiles (actions + demographic information) of your prospects/customers. Nurturing campaigns, when well […]

  • marketing

    Marketing Automation Limits and Possibilities

    By: Alexandre Sagala

    Functionality The concept of marketing automation has been around for a few years now, but there is still confusion about the potential and limits of this technology. Basically, Marketing Automation solutions offer three things (most tools offer a lot more features but in general the value […]

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    5 reasons you should use Marketing Automation

    By: Alexandre Sagala

    “70% of prospect that come on your website will end up buying sometime etiher from you or your company” You better make sure you have a way to understand buyer behaviors and nurturing them/educating them as to why your company/product is better. Companies that do […]

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    Marketing automation – 10 tips for beginners

    By: Alexandre Sagala

    Introduction Marketing automation can be extremely useful for your business. If you manage it correctly and have the right processes in place you can drive revenue and generate quality leads in a very efficient way. However marketing automation solutions offer a lot of different functionality […]

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    5 questions that will double your email response rates – Takeaways

    By: Alexandre Sagala

    Leadsloth posted a very interesting video on their blog on 5 questions that will double your email response rates Here are my key takeaways: Readers ask themselves different questions when confronted with en email 1 – Who is the email from? From address needs to […]

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