We published an article on MarketingProfs DailyFix discussing ways businesses can increase online conversions. Here is an excerpt Your business probably spends a good deal of time and money on driving people to your website using different marketing channels. Now, having massive amounts of visitors every day is good—but if…
Lead scoring can seem daunting at first but will become invaluable in your quest to generate sales qualified lead. We all know that lead aren’t created equal and that most web visitors downloading case studies and whitepaper are not ready to buy. So how do gage when someone is qualified…
Introduction Marketing automation can be extremely useful for your business. If you manage it correctly and have the right processes in place you can drive revenue and generate quality leads in a very efficient way. However marketing automation solutions offer a lot of different functionality and things can get intimidating…
Here are the Top 4 Benefits Gained from Adopting Marketing Automation. There are plenty more but in our minds these are the ones that will really help your business thrive. Improved follow-up to all new leads. Implementing an automated lead response process via marketing automation will ensure that each lead…
Software Advice has posted an excellent article on The Importance of CRM Integration in Marketing Automation on their blog. They make valuable points in the article. Topics covered: The basics The Technology Taking Your Integration To The Next Level 10 questions you should ask when evaluating a marketing automation platform…
Our blog is a now a member of the B2B Marketing Zone. B2B Marketing Zone is a collection of blog posts and articles all around B2B Marketing. Alsamarketing will be providing content revolving around Marketing Automation and Lead Nurturing best practices. Go take a look at B2B Marketing Zone
We published an artivle on demandenreport.com discussing ways SMB can use marketing automation to improve their results. Here is an excerpt Time and cash management are two key challenges that SMBs face each and every day. Finding ways to maximize these resources is crucial to the prosperity of every small and…
In a recent email metrics survey published by Marketing Sherpa Clickthrough rate (92%) is still the top tracked email metric measured by organisations. Followed closely by Open rate (90%) and Delivery rate (81%). In my opinion, these are all valid and extremely important metrics to measure but they leave out a…
Here are my top B2B lead generation trends to watch in 2011. In 2011 B2B Marketers will: 1. Continue increasing their spending on online marketing activities (content creation, blog, SEO, email marketing and paid search) and will decrease spending on their offline initiatives (direct mail, trade shows and print advertising)….
How To Avoid Email Fatigue – Create Pertinent Emails Email is a great tool for marketers; it’s cheap, it can be monitored, and recipients can take actions right away. But online marketers are challenging a huge problem: email fatigue. Reports show that around 90% of all emails sent are spam….
Marketing automation is one of the fastest growing segments in the CRM market, especially in the B2B space. Features such as lead generation and nurturing are critical in helping B2B companies with longer sales cycles. However, it wasn’t that long ago that people weren’t even sure what marketing automation was….
This is part 5 of the series: 6 Easy Steps to Double B2B Conversions Who else wants more quality prospects? One of the challenges in internet marketing is ensuring you are gathering accurate prospect information from your various marketing initiatives. How many times have you tried to reach out to someone through email…
Functionality The concept of marketing automation has been around for a few years now, but there is still confusion about the potential and limits of this technology. Basically, Marketing Automation solutions offer three things (most tools offer a lot more features but in general the value comes from the three features…
This is part 4 of the series: 6 Easy Steps to Double B2B Conversions Lead scoring for increased conversion rates With the constant pressure on marketing departments to provide leads to sales the natural tendency is to push all leads directly to sales with little or no qualification. This type of hand-off…
This is part 3 of the series: 6 Easy Steps to Double B2B Conversions Nurture your prospects Effective lead nurturing is crucial to successful b2b marketing. 95% of the prospects visiting your website today are there for research, but as many as 70% of them will eventually buy from you…
